4.6 Georgia Wyatt-Lovell: Bags and Bouncy Castles
Today's guest is Georgia Wyatt-Lovell an artist, creative and the founder of Wyatt and Jack, a business that turns UK-sourced broken inflatables and deck chairs into the most beautiful bags!
Georgia studied ceramics at Chelsea School of Art before continuing her studies at Swansea uni. As we’ll hear, she started Wyatt and Jack when she found out what happened to deck chair fabrics and got inspired to try out turning them into something else. Wyatt and Jack have been innovating since 2010 and Georgia runs the business with her husband Steve and Marianne, who does customer services. Georgia handmakes each and every bag herself and stockists include the National Trust and The Barbican in London. W&J have collaborated with, amongst others, Surfer’s Against Sewage, Refuge, Coppa Feel, Lucy and Yak, the Royal Navy and Marines charity (recycling old life rafts!) and Surf Sistas and have been featured on the One Show, BBC News, The Metro to name a few.
This conversation doesn’t following the usual structure as we started talking really quickly and the conversation developed naturally - we ended up chatting for and hour and a half; we start mid-way through the conversation and we’ve already spoken about the need for open conversation in the climate movement and Georgia is talking about the need to choose where she puts her energy and her nerves around launching new collections.
There are a few swears so be aware of that if you are sensitive to that.
We discuss:
Choosing where you put you energy
The sudden growth of her business and how she dealt with that
Definitions of success in business
How the idea of Wyatt and Jack came about
Her work with corporate businesses and the need for boundaries
The importance of the little things and not aiming for perfection
The importance of mental and physical health in running a product-based business
Creating achievable price points
The work that goes into entirely handmade products
The importance of creative exchange
Knowing your limits and sticking to them
Georgia shares so many stories and anecdotes all of which outline her dedication to her work and creativity and I really appreciate how Wyatt and Jack as a company are driven by the designs and the innovation that comes with that and are solely focused on that.
Find Georgia over @wyattandjack on the socials plus on their website www.wyattandjack.com
As always I on insta @prompted.by.nature and on my website www.promptedbynature.co.uk and you can buy me a coffee at www.buymeacoffee.com/promptedbynature
Please do rate and review.
Happy listening!
Helen x
